Ruby Tipple A level media coursework

  Music video research. Best song ever by one direction- https://youtu.be/o_v9MY_FMcw?si=QXjmaPJTcYpidrrm PRIMARY AND SECONDARY TARGET AUDIENCE: PRIMARY- Teenagers and young adults aged 13-24-years-old, in particular fans of One Direction or other similar band/ boy bands and mainstream pop music. The video is directly aimed at appealing towards their target audience with the use of comedy, colourful costumes, exaggerated characters and energetic performances. SECONDARY- Older young adults and a wider pop fan audience, who would be attracted by the parody of the video at the beginning of the music industry stereotype.   Codes & conventions: -           One direction performs directly to the camera, following the convention of pop music videos; frequent close ups of individual members create intimacy and encourage star identification, particularly for young female fans who are drawn in to the stereotypical boy band...